katyevansbush.com: copywriting comes home

Going to a wedding? Buy a dress. Changing your job, going freelance, adding new services to your portfolio? Build a website.

Hmm, I’m building a website – again – must be summer…

I’ve made a decision. I have decided to jettison my job search, and stick with what seems to be working better at the moment: freelance copywriting, editorial, integrated social media and publications services.

This means I’d like to direct your attention – just follow my wand – to my Copywriting and Editorial services page.

In the current climate, everybody’s nervous. But someone said to me recently, ‘In these days, you just have to go with your real strength’.

That made me think. It was my line manager at work who said it, and he was talking about my best next career move. He said, ‘Your strength is that you can go in there, up the game and make everything better. You can write shit-hot reports and join things up’. (You see why he’s not on my testimonials page? I’d have to edit it.) So, with many thanks to him – for his compliment, and for the contract that has persuaded me this is the right idea – I’m giving up looking for a day job, and just concentrating on providing the best copywriting, editorial, integrated social media and publications services I can, to as many wonderful organisations as I can.

But first, what I’m really bursting with is the geeky excitement of having finally built my own proper, hosted website. You can see from the bottom of the page that I’ve gone all out and invested in the Thesis framework for WordPress. (That was some more good advice I followed.) With technical support from d-formed.net, my hosting providers (also a start-up), I’ve pretty much built this site in two working days. Call it three, including the mop-up bits like URL formats and so on.

The design is copied from my previous Squarespace site – which I also built myself – so it might not look that different from what I had before, but there are massive improvements, I think. The page feels roomier, the fonts are better, my content is tighter… and I’m kind of in love with the word cloud on the landing page. I’ve streamlined what I’m offering: all my more literary activities will be listed on another website, based on my Baroque in Hackney blog.

But most importantly for this site, after two years I’m finally managing to do what I originally intended. I have (as you can see) incorporated Text Pixels into my website. Yes! I’ve integrated my own channels. This neatens things up considerably: I’ll have two websites, offering two interlinked and overlapping sets of editorial services, and each will have its own blog in place.

That’s as good as a dress, I think.

So have a look around, and if you like what you see, get in touch. Either in the comments, or by email.

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