The novelist William Gass said, ‘The true alchemists do not change lead into gold; they change the world into words’. These alchemists are writers, and you could even say they do more than that. The real business of writing is to create something that wasn’t there before. Writers – whether poets, copywriters or journalists – take things out of the world – ideas, observations, facts – and, using only words, turn them into new things and send them back out there.
That’s what this website is about. How to send the best, most effective writing into the world you possibly can.