It should be said, I also hope to do more posting in the New Year. I suppose the economic situation has escaped no one’s attention by this stage, and my attention lately has necessarily been more on the work itself – getting it, doing it – than writing about it. I’ve been doing copywriting, journalism, interviewing, and editing, training; tutoring, mentoring; press & PR work, including social media; and am currently helping someone restructure and rewrite a website for a new venture.

So even in bad old 2011, I’ve been lucky to do some really exciting, good work. I’ve met some wonderful, committed, energetic, creative people this year. I’ve worked on great stories and projects, in a spectrum of sectors: renewable technology, energy=saving, the arts and publishing, and others. I’ve put a lot into it, I’ve learned a lot, and I’ve been able to use what I learned.

I’ve helped some people really put all their ducks – I mean snowmen – in a row. I’ve helped clients get technical reports accurate and readable, and start or improve their blogs and websites, and get their books published, and learn to get their messages across more clearly.

As my attention turns to food preparation and my family, I realise I can look back and feel I made a real difference to a wide variety of clients in 2011. Even with the uncertainty we’re currently looking into, that’s a great feeling.

So along with my two snowman pals, let me wave you a very Merry Christmas and Happy Hanukkah, and a very prosperous New Year. And I really do hope to work with you in 2012.

Now, let’s get festive.

If it ain’t one thing… how to avoid a vacuum and obey the law of nature

October 17, 2011

Well, and to continue with the outlaw theme, I stole this from the man who made it, who owns a design agency in Rapid City, South Dakota.  (I love that.) (But as he posted it up on Facebook, where I found it doing the rounds, I thought it might be more like borrowing…) Thinking about [...]

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Social media, social marketing: getting behind the YES

October 11, 2011

I got into an interesting conversation the other day about social media as a channel for social marketing – and, oddly enough, came over a bit socialist. Social marketing is where the thing being marketed isn’t a product or service – i.e., something you want your readers to buy – it’s a behaviour you want [...]

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Annual reviews: the journey

August 11, 2011

I’ve written a few annual reviews in my time, oh yes. And here’s my experience: they’re getting smaller. At least the ones I’ve worked on. Smaller and, in these straitened, digital times, sometimes not even printed on paper.  They’re changing. (I once produced a visual style guide on a CD, where the guideline book formed [...]

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katyevansbush.com: copywriting comes home

August 8, 2011

Going to a wedding? Buy a dress. Changing your job, going freelance, adding new services to your portfolio? Build a website. Hmm, I’m building a website – again – must be summer… I’ve made a decision. I have decided to jettison my job search, and stick with what seems to be working better at the [...]

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Hunting under cover: or, how to write your way into work

June 7, 2011

I’ve been writing a lot of cover letters, personal statements and CVs lately, so this video really spoke to me today. Note how economically it covers its bases. It’s modest, yet confident and assertive. It has wit and humour. It covers experience in detail, as well as theskills the writer could bring to the table. [...]

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Strategic tweets: is your organisation singing from one songsheet?

May 16, 2011

I’ve been reading a lot today, and only some of it’s been on Twitter. And talking to various people, and only some of it’s been about Twitter. (There were also some ancient boilers that looked like a family of very sweet robots; see above. They’re kind of following me.) But it’s the Twitter that’s sticking [...]

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Text Pixie: she’s alive!

May 14, 2011

Well, this seems like a good time to resuscitate the Text Pixel Pixie. I’ve been avoiding a discernable fluttering of little wings lately – and I mean more than just the moths! She has definitely been stretching and yawning. There was the day the internal communications manager looked up at me from her desk, and [...]

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Hey! Nearly time to go back to…

August 11, 2010

Enjoy your summer! And keep the holiday reading easy.

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